IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION

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Department: Business Administration and Management
Project ID: BAM4964
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Pages: 88 Pages
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I. To examine the impact of customer relationship management on customer retention.

II. Queue related issues that customer face every day in the banking hall. how it relates to CRM effective loyalty.

IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Type: Project
Department: Business Administration and Management
Project ID: BAM4964
Access Fee: ₦5,000 ($14)
Pages: 88 Pages
Format: Microsoft Word
Views: 338

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CHAPTER ONE 1.1 ... 1.2 STATEMENT OF THE PROBLEM There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this... Continue Reading

Type:Project
ID:MKT0411
Department:Marketing
Pages:65

2. The Relationship Between Customer Care and Customer Retention a Case Study of Mtn Communication Network Uganda

ABSTRACT This study assessed the relationship between customer care and customer retention a case of MTN -Uganda. The research was based on the bucket-mouth theory of customer retention. The general objective of the research was to investigate the relationship between customer care and customer retention. The specific objective were; to determine... Continue Reading

Type:Project
ID:BAM3127
Department:Business Administration and Management
Pages:53

3. IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC

ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading

Type:Project
ID:ECO0543
Department:Economics
Pages:88

4. IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC

Type:Project
ID:ECO1077
Department:Economics
Pages:88

5. Customer Relationship Management Strategies And Retention Among Commercial Banks In Nakuru Town, Kenya

Abstract Banks can attract customers on a daily basis. However, they have not been able to retain most of their customers as noted by the high numbers of reduced customers. This study sought to assess the customer relationship strategies applied by commercial banks in Nakuru Town and their impact on customer retention. The objectives of the study... Continue Reading

Type:Project
ID:BAM3609
Department:Business Administration and Management
Pages:97

6. The Influence Of Customer Service Features On Customer Retention: A Case Of Cofkans Hotel.

ABSTRACT Organizations in the hospitality industry are employing various strategies to retain customers to their facilities due to the increasing competition in the industry and the complexity of customers demand. One key strategy is to ensure efficient customer service to patrons of hotels. This study examines the influence of customer service... Continue Reading

Type:Project
ID:BAM2962
Department:Business Administration and Management
Pages:57

7. IMPACT OF TOTAL QUALITY MANAGEMENT PRACTICES ON CUSTOMER RETENTION AND SATISFACTION

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Total quality management practice is a firm-wide management philosophy of continuously improving the quality of the products/services/processes by focusing on the customers’ needs and expectations to... Continue Reading

Type:Project
ID:BAM1398
Department:Business Administration and Management
Pages:67

8. Relationship Marketing and Customer Retention in Banking Industry a Case study of Postbank City Branch Kampala, Uganda

ABSTRACT The purpose of the study was to determine the relationship between relationship marketing and custdmer retention in the bank, case study of City branch Kampala Uganda. The objectives of the study were to determine the level of relationship marketing in City branch, identify the challenges in adopting relationship marketing practices, to... Continue Reading

Type:Project
ID:BAM3014
Department:Business Administration and Management
Pages:57

9. CUSTOMER RELATIONSHIP MARKETING AND CUSTOMER SATISFACTION IN NIGERIA BANKING INDUSTRY

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION Background to the Study - - - - - Statement of the Research Problem- - - - Research Questions - - - - - - Objectives of the Study - - - - - - 1.5 Research Hypotheses- - - - - - 1.6 Scope of the Study- - - - - - 1.7... Continue Reading

Type:Project
ID:BAM0726
Department:Business Administration and Management
Pages:94

10. CUSTOMER RETENTION ON HOSPITALITY MANAGEMENT

CHAPTER ONE 1.0 Introduction Chapter One begins by clarifying the terminology used in this study. The background to the study, which contextualizes the topic under consideration, is then presented. This is followed by the formulation of the problem statement, and the goals and objectives of the... Continue Reading